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Marketing

About Sotheby's

Sotheby’s International Realty Canada provides exclusive access to our vast network consisting of more than 550 offices worldwide, more than 300 offices in the United States, over 9,000 agents across the Globe, and over 47 countries.Distinctive homes can attract interest from far beyond your local market. Along with an enviable network of local contacts, your Sotheby’s International Realty® Associate has the advantage of a relationship with a national and worldwide community of expert real estate professionals.

Professional Marketing Brochures
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional level photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.

Unique and Exclusive Print Offerings:
An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our marketing platform reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. Our clients also benefit from opportunity to advertise their property in highly targeted local, national and international publications including, Architectural Digest, Robb Report, The London Times and The Wall Street Journal, as well as Sotheby’s International Architecture & Design and Auction Magazines.

The Globe and Mail
The Globe and Mail
(Canada)
Readership: 1,049,500
Average Household Income: $98,950
With over 6 national Canadian newspaper awards, The Globe & Mail is Canada’s leding news source, connecting the Sotheby’s International Realty® network to Canada’s most influential readers. Your home will be featured on a full color ad in The Globe and Mail, which reaches more high level executives than any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty.com are featured on www.theglobeandmail.com, providing even more valuable exposure for your home to this desirable market.

The New York Times
The New York Times
(U.S.)
Readership: 2,439,000
Average Household Income: $115,446
The New York Times targets the most influential and loyal readers in New York and the nation. Our brand and the homes marketed by our network receive unparalleled recognition and international circulation reaching the most inquisitive minds through the pages of their dedicated luxury real estate section, T Magazine and Key Magazine. These vehicles showcase luxury properties of all types – from the country’s most exquisite homes to lavish vacation getaways and contemporary masterpieces, making them a perfect fit to market your home.

Wall Street Journal
The Wall Street Journal
(U.S., Europe, Asia)
Readership: 3,500,000
Average Household Income: $257,100
The Wall Street Journal successfully reaches global wealthy individuals seeking to buy or sell exceptional properties of worth. The Journal connects your home to the world’s most affluent buying audience by offering: global reach, geographic flexibility and unique showcasing on www.wsj.com.

Financial Times
Financial Times
(Global)
Readership: 1,290,000
Average Household Income: $365,000
Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis to their global readership. Our robust media plan with the Financial Times provides maximum global exposure for our network listings with strategically placed media rich banners on their flagship website, www.FT.com . Providing entrance to over 2.7 million unique monthly visitors, www.FT.com drives unsurpassed impressions to our brand and thus, your listing.

Sotheby's International Realty® RESIDE Magazine
Sotheby’s International Realty® RESIDE Magazine
Circulation: 100,000
Average Household Income: $600,000
Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award, which recognizes outstanding design and editorial creative excellence, RESIDE includes The Gallery, a property section designed to showcase our network’s homes to an audience of over 100,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby’s at Auction magazine granting us exclusive reach to the clandestine Sotheby’s Auction House client base.

Country Life
Country Life
(80% United Kingdom)
Readership: 215,000
Average Household Income: 25% > $250,000
A must for discerning European readers,Country Life is the essential weekly read for those who are passionate about the very best of Britain. Described as “the most quintessential English magazine”, Country Life features through provoking editorial to effectively attract high net work readers and is the ideal venue for advertising prestigious property in more than 60 countries.

International Herald Tribune
International Herald Tribune
(Europe, Asia, Pacific, Middle East, North Africa, Americas)
Readership: 607,400
Average Household Income: $303,040
The International Herald Tribune is the international voice of The New York Times and its authoritative journalism reaches 180 countries. The IHT is written for people who know that global events and trends affect their work and their lives. Our partnership with this key daily newspaper goes beyond just the pages we advertise in. We also participate at some of the most prestigious events around the world where our wrap is placed around thousands of copies of this newspaper. Unequivocally, the IHT helps your home reach the world.

The Robb Report COLLECTION
The Robb Report COLLECTION
(U.S., International)
Readership: 264,000
Average Household Income: $1,200,000
6 issues of the 12 issues published each year focus on editorial and advertising for high end real estate, exceptional home design, decor and furnishings; 6 issues focus on editorial and advertising for high end vehicles including automobiles, boatd, aircraft, recreational vehicles with coverage of aftermarket performance, styling and interior upgreades. Additional topics include luxury property rentals, vacation destinations and spas, personal accessories, annual Great Machines issue and annual Holiday Gifts issue.

Robb Report EXCEPTIONAL PROPERTIES
Robb Report EXCEPTIONAL PROPERTIES
(U.S., International)
Readership: 150,000
Average Household Income: $1,200,000
Robb Report Exceptional Properties is an authoritative and captivating resource for this highly active, high-end audience offering valuable insight by focusing on geographic locations, pricing, amenities, style, ownership options, and lifestyles. Robb Report Exceptional Properties serves the unique needs of an exclusive market: the owners, buyers, and sellers of the world’s most desirable properties. No other marketing resource offers a direct line of communication to such an influential group.

LP (Luxury Properties) Magazine
LP (Luxury Properties) Magazine
(Asia)
Readership: 100,200
Average Household Income: $500,000
Specializing in market trends, investment opportunities, emerging markets, and the latest residential property news from all over the world, Luxury Properties Magazine is Asia’s leading high-end real estate publication. Nearlly half of their circulation has a household income of $500,000+ and 70% of their readership is comprised of CEOs, investors and business owners. With a heavy circulation in China, Hong Kong, Macau Singapore, Thailand and Malaysia, LP offers us a unique opportunity to build brand awareness and provide targeted exposure for your home to this critical region.

Sotheby's AT AUCTION
Sotheby’s AT AUCTION
(Global)
Circulation: 40,000
Average Household Income: $474,000
Sotheby’s AT AUCTION showcases the full range of Sotheby’s offerings around the world. It unites the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha, and Amsterdam. Each issue of Sotheby’s at Auction also features an exclusive and dedicated real estate advertising section designed to provide essential reach and precise marketing to some of the most affluent, educated and international audiences available today.

Art & Antiques Circulation: 49,171 – Average Annual Household Income: $628,000
Unique Homes Circulation: 36,861 – Average Annual Household Income: $385,000
Departures Circulation: 1,024,716 – Average Annual Household Income: $475,970
ShowBoats International Circulation: 50,000 – Average Annual Household Income: $1,619,000
The Ritz Carlton Magazine Circulation: 400,000 – Average Annual Household Income: $293,064
Ocean Home Circulation: 174,000 – Average Annual Household Income: $1,456,000
Wine Spectator Circulation: 400,000 – Average Annual Household Income: $167,262

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